Chang Sun.

Front-loading the physical store and store manager touchpoints as an important function. Establishing the perception of the shop network on the APP side.

将实体门店和店长的触点作为重要功能前置，建立门店网络在APP端的感知。

Scan the barcode to estimate the price and get more information about the snack from the APP, such as exclusive membership prices, user review, etc.

挑选商品时扫条形码估算价格，并从APP端获知更丰富商品信息诸如专属等级会员价格，用户评价等等。

For nut products, LYFEN highlights freshness in processing, production, and sales. Users can pre-order these products and track the process in real-time, showcasing LYFEN’s commitment to “fresh snacks.”

对于坚果产品，来伊份强调加工、生产和销售过程中的新鲜度。用户可以提前预订并实时跟踪流程，展示来伊份对“新鲜零食”的承诺。

Users can be reminded to enjoy their snacks at the optimal time through automatic shelf life management. It can also remind family members, promoting health and preventing waste.

用户可以通过自动保质期管理，在最佳赏味期内享用零食。同时也可以提醒其他家庭成员，关注家人健康的同时避免浪费。

Meet customization needs based on previous buying habits and enhance purchase decision guidance, such as taste preferences.

根据之前的购买习惯满足个性化需求，并增强购买决策指导，例如口味偏好。

Based on family membership, it systematically manages the family’s address information, tastes, habits, and important dates (for sending gifts). This facilitates convenient purchases, visualizes the emotional connection within the family, and increases the average customer spend.

基于家庭会员系统，系统地管理家庭地址信息、口味和习惯以及重要日期（送礼），以便于进行方便的购买，实现家庭情感连接的可视化，同时提高客单价。

For firms that regularly buy snacks, offer subscription-based services and smart recommendations to reduce shopping decision costs.

对于定期采购零食的企业，提供订阅制服务和智能推荐，以降低购物决策成本。

Every user action and purchase is rewarded, allowing users to accumulate badges. This system helps users perceive their benefits and fosters brand loyalty through consistent engagement.

用户的每次消费行为和活跃行为都会得到回应，用户可以通过累积徽章来感知到自己的收益，从而通过行为积累自发地与品牌建立粘性。